>making shopping fun <
Point & Place is a free turn-key Shopping Platform that allows you to instantly add Augmented Reality shopping to your own websites, your retailer sites and deploy in-store.
Compatible on iPhone 6s and up,
iPad 5th Gen and up; running iOS11.0+
iPad 5th Gen and up; running iOS11.0+
How it works
1. Open the Point & Place Shopping Platform.
2. Select your product.
3. Point your device toward the area you want
to place the product and tap the screen.
Try it with a tap
Surprise and delight shoppers with a new and engaging way to educate them about your product, how it works and how it looks in their own home.
Shop with confidence
Allow shoppers to check out your products and share ideas with friends and family via WhatsApp, Facebook, or by uploading to Instagram, with the hashtag #pointandplace and share your product with the world!
More every day
We not only dedicate significant technical time, cost, and focus on developing the Shopping Platform on your behalf, but also produce and host all your AR product experiences too.
> how it looks <
Mobile
Once you add the code, the Point & Place icon will appear next to all products that we have AR models available for. The shopper downloads the Point & Place Shopping Platform, clicks the logo on the product page and the AR experience is delivered.
Desktop
Once you add the code, the Point & Place icon will appear next to all products that we have AR models available for. When the shopper scrolls over the icon, a popup will appear telling them how to download the App and view the product.
In-store
Every box in-store is shipped with a barcode printed on it.
Enable your shopper to access the AR experience by asking your brand, or merchandising
partner, to add the sticker to all participating Brand boxes.
> shopper journey <
InternetRetailing, one of the UK’s leading retail specialists, recently did a white paper on Augmented Reality in Retail.
They explore consumer adoption of AR and which retailers are using it, how and why. They also profile Currys PC World’s successful execution of AR for more than 800 products online.
Download White Paper
> in the news <
December 13th 2018
Point & Place® AR Shopping positively impacts Add To Cart Rate for Home Appliance Category.
Shoppers reacting positively to new way of spatial shopping with Dishwashers,
Fridge-Freezers, Ovens, Washing Machines and Dryers.
Read more
November 16th 2018
Point & Place® Augmented Reality Shopping Platform increases revenue per customer and average order value for major UK retailer Dixons Carphone.
Flixmedia, the global leader in content syndication for retailers and brands, today shared
the results of a month long, multiple product category test focusing on the impact of the
Point & Place AR shopping platform with major UK retailer Dixons Carphone.
Read more
November 15th 2018
Point & Place® wins “App of the Year”
Point & Place, the AR Shopping Platform for retailers and brands, won “UK App of the Year” in
the Photo/Video category at the esteemed UK App Awards on 13th November 2018. Having already
won at the eCommerce Awards in September, it beat stiff competition again this time, but
ultimately the judges were highly impressed with the app’s photorealism.
Read
more
September 26th 2018 in Internet Retailing
Dixons Carphone: Using technology to sell technology in store
Staff across the Currys PC World store estate are being issued with tablets to help them
assist customers with researching products in store. The tablets give staff access to a
cut-down version of the retailer’s consumer-facing website with functionality that will
help them when talking to customers.
Read more
October 1st 2018
Point & Place® wins 'Best Use of Multichannel' at the UK eCommerce Retail Awards
London, UK, 26th September – Point & Place, the AR Shopping Platform for retailers and
brands, won the 'Best Use of Multichannel' award at the prestigious London eCommerce
Awards event. The award was for the deployment of Point & Place on the Currys.co.uk
website, the UK’s largest online electricals retailer.
Read more
July 27th 2018 in Essential Retail
Currys PC World launches AR app
Currys PC World has rolled out an augmented reality (AR) app called Point and Place to
help convert customers who are thinking of buying a big ticket item. Shoppers who are
considering buying a fridge or a television can use their smartphones to virtually “see”
the products in their own homes. Speaking to Essential Retail earlier this year, head of
technology at parent company Dixons Carphone Kash Ghedia, said AR has the potential to
completely change the way consumers shop.
Read
more
July 23rd 2018 in VR Focus
Visualise Products At Home With Currys PC World’s Point And Place AR App
With the rise of augmented reality (AR) one of the earliest use cases for the technology
on an enterprise level for consumers was through retail, with companies like IKEA
creating apps that would allow customers to place items digitally in their own home. Now
British technology retailer Currys PC World is trying the very same thing with its new
Point and Place AR Shopping Platform for Apple devices.
Read more
July 23rd 2018 in eDelivery
Currys PC World Launches Augmented Reality App to Help Customers Reduce Returns
Electricals retailer Currys PC World has become the latest retailer to launch an
Augmented Reality (AR) Shopping Platform that allows its customers to visualise more
than 800 products – from fridges to televisions and printers – in their home.
Read more
July 21st, 2018 in Techprior
All-New 'Point & Place' AR Platform For Retailers And Brands
This Augmented Reality Shopping Platform promises to make shopping fun.
Read more
July 9th, 2018 in Techprior
EyeKandy.com Announces Partnership With Flixmedia to Provide Augmented Reality 'Point & Place' Platform to Retailers and Brands
EyeKandy, a global leader in A-Commerce, today announced the launch of a global sales
partnership with Flixmedia, the dominant content provider to the world's biggest brands
and retailers. The Point & Place Augmented Reality (AR) Platform developed by EyeKandy
has already been adopted as the turnkey AR platform by numerous retailers, including
Walmart, Curry's and Euronics.
Read more
