Maximise your conversions by harnessing the power of content syndication
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Flixmedia specialises in providing solutions for brands to present their product content across a global retailer network. Using a cloud-based content syndication platform allows brands to seamlessly present their rich content across retailers’ Product Detail Pages (PDPs), which increases engagement and boosts conversions. In this blog we will explore the benefits of various forms of content syndication and how they can elevate your business.
Content syndication is one of the fastest-growing lead generation channels. It’s an effective distribution strategy which republishes a brand’s content on third-party websites, expanding into that brand’s audiences and tapping into new ones across the e-commerce network.
The demand for enhanced shopping experiences is higher than ever as 70% of online shoppers indicate that product content can significantly influence their buying choices; nearly 90% of shoppers always or regularly conduct online research before making purchases. At Flixmedia, content syndication is core to our strategy and has proven to increase reach, generate quality leads, improve ROI and boost conversions by up to 27% for brands and retailers.
Below we detail the key benefits of content syndication and how it can positively impact your business.
Content syndication stands out as a highly effective strategy for broadening your brands’ reach. The logic behind it is straightforward: sharing your content beyond your usual channels exposes your brands to diverse audiences. Employing a content syndication platform which redistributes your content to major global retailers provides significant visibility, substantially amplifying brand awareness among expansive audiences. Moreover, you have the option to share your brands’ content on specialised platforms which cater to audiences aligned with your brands. Opting for niche retailers enables you to target more specific audiences, fostering brand awareness among prospects within your industry.
Syndicating content on well known e-commerce websites plays a crucial role in building authority and credibility in your industry. When your brands are featured on leading retailer websites your reputation is enhanced, and this positions your business as an expert in its field. Regularly distributing high quality, valuable content through content syndication allows brands to become trusted go-to sources for information and insights. This in turn fosters trust and loyalty among target audiences, establishing a strong connection that goes beyond traditional marketing.
Recent analysis conducted by Flixmedia revealed that implementing Flixmedia INpages on retailer PDPs increases Google page one keyword rankings by up to an impressive 81%. The study was conducted across 19,000 URLs for leading global retailers. Further analysis also revealed a significant year-on-year keyword ranking improvement of PDPs with INpage content by 107%, compared to only 36% without INpage content, for a major global retailer. These findings underscore the substantial impact that content syndication has on brands’ and retailers' SEO presence, enhancing visibility and brand authority. This, in turn, leads to increased website traffic, higher conversions, and boosted sales.
Managing content distribution can be time consuming for brands. Content syndication platforms simplify this process by offering centralised hub for overseeing and distributing content across various channels. Instead of the labour-intensive task of manually uploading and sharing content on different platforms, creators can harness the power of syndication platforms to automate distribution, saving both time and resources. Flixmedia’s content syndication platform provides near real-time insights and analytics for brands and retailers, enabling them to determine the performance of their content and learn about shoppers’ traffic behaviours.
Global retail e-commerce sales reached almost $6 trillion last year and are projected to exceed $8 trillion by 2027. Consequently, shifts in consumer preferences have ushered in a new era of shopper engagement. High engagement with shoppers on the e-commerce network is particularly important: data reveals that shoppers interact with content for an average of 4.5 minutes longer when it is interactive, as opposed to static content. Additional research shows that content containing images or videos receives up to 650% higher engagement than text-only posts. This is because the human brain processes images faster than words, resulting in shoppers remembering about 80% of the content they view, compared to only 20% of what they read.
Our content syndication platform specialises in bringing brands’ product pages to life by syndicating rich content across an extensive global retailer network. Developed to alleviate the pain points often endured by brands (e.g, spending countless hours producing product content to match the PDP requirements of various retailers), it offers an automated solution for content distribution. This enables brands to showcase their rich content on a broader, global scale. Our services provide brands with increased recognition, stronger brand presence and, ultimately, greater conversions.
To learn more about Flixmedia’s content syndication platform and how you can benefit from it, schedule a demo today.
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