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Providing accurate and engaging product information is key to helping shoppers learn about your products and make informed purchasing decisions. Continually improving your product content is essential for enhancing customer experiences and boosting sales.
Shoppers around the world have different preferences and behaviours depending on their region. Using a one-size-fits-all approach to product information can result in missed opportunities to expand expansion into new markets. It’s crucial for brands and retailers to customise product descriptions, specifications, and marketing messages in their Product Information Management (PIM) systems to align with local cultures, regulations, and market conditions. This customisation can enhance a brand’s exposure to various markets, increase customer satisfaction, strengthen brand loyalty, and boost conversions.
Different aspects of a product or brand may need more emphasis depending on the location. This is why having a localisation strategy is essential—it ensures that content resonates with various regions. Beyond translating language, a localisation strategy may involve using different images, converting measurements, adjusting time zones and currencies, and modifying layouts.
Localisation enables businesses to connect with customers in their native language, increasing the likelihood of building trust and establishing strong connections.
Customers are more likely to buy when they can easily understand a product’s features and benefits in their own language.
Demonstrating respect and appreciation for local cultures through localisation can significantly enhance a brand's reputation and foster customer loyalty.
In some regions, localisation of product content is a legal requirement. For instance, in the European Union, all product information must be translated into the language of the country where the product is sold.
Poor translations can lead to misunderstandings and harm a business's reputation, resulting in lost sales. Effective localisation helps businesses communicate clearly and avoid these potential pitfalls.
Contextual e-commerce refers to meeting the needs of rapidly expanding online businesses by reshaping how customers and businesses interact. Modern-day shoppers are constantly seeking tailored and seamless shopping experiences that aren’t limited by traditional brick-and-mortar boundaries. Contextual e-commerce creates dynamic online experiences designed to meet these evolving needs. This involves providing personalised shopping experiences tailored to specific contexts or situations.
Flixmedia’s cloud-based content syndication platform makes it easy to adapt product information for different markets, devices, and channels. Click the button below to learn more about how Flixmedia can help you maximise the effectiveness of your content.
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