Content Syndication For Beauty

More engagement, fewer returns, higher AOV

When shoppers see your full product story, they buy with more confidence. We deliver it to every retailer in your network, automatically.

Halftone illustration of a lipstick
Powering content for the world's leading brands and retailers

HOW IT WORKS

Add, measure, improve

01

Add your content to retail PDPs

Put your video, imagery and interactive content onto product pages across the network. Upload once, and it goes live everywhere you sell.

02

Measure how content performs

See how shoppers engage with your content on every page, tied to real sales across the network.

03

Iterate & improve content performance

Use what you learn to sharpen your content and double down on what works. Every cycle makes the next one stronger.

What You Can Do

Enrich every product page with your best content

Panel of verified customer reviews and star ratings

The Payoff

Why richer pages win in beauty

More shoppers buy

Shoppers understand the product properly, and buy with confidence instead of hesitating or hedging.

More margin kept

Richer pages set accurate expectations, so fewer orders come back and more of your revenue stays yours.

More value per order

Rich content and cross-sell guide shoppers from one item to the full regimen, lifting average order value with every basket.

Your TOOLKIT

The products powering beauty pages

INpages · Integrated Page Content

The page experience your shoppers deserve

INpages places your video, imagery and feature detail directly inside retailer product pages. The content you invested in, live on 1,800+ retailers, refreshed overnight.

+38%

Average Add-to-cart Spike

+58 secs

Keyword Ranking Boost

Hotspots · Interactive product images

Turn a flat image into something shoppers explore

Hotspots let shoppers tap your product image to reveal specs, video and detail, right on the retailer page. The image stops being a picture and starts doing the selling.

+7.25%

Add-to-cart uplift

750+

Retailers activate

Smart insights · Measure & Optimise Content

See who actually views your content

See how beauty shoppers engage with your content on retailer pages, not just whether it loaded. Watch who plays the video, explores the features and reads the reviews, tied to real sales across the network.

1B+

Unique shopper visits every year

2.3M

Buying signals tracked every day

trusted at scale

Performance, measured across the network

1B+

Shoppers reached across the network

40K

Shopper hits a minute

5.2%

Average conversion uplift

14 secs

Est. revenue uplift

Flixmedia helps John Lewis boost online revenue by 5%

See how John Lewis lifted online revenue by 5% with Flixmedia INpages, plus 3% gains in conversion and average order value.

Stat card showing a 5% boost in online revenue, with a rising line chart

Flixmedia helps India's retailers improve cart conversion by 9.4%

See how Flixmedia rich content lifted cart conversion by 9.4% for India's retailers, tested across 355,794 shoppers at 99% confidence.

Stat card showing a 9.4% add-to-cart uplift, with a rising line chart

INpages drive a 3.8% ATC uplift across Australian retailers

See how Flixmedia INpages lifted add to cart by 3.8% across leading Australian retailers in a test of 451,152 shoppers. Read the full results.

Stat card showing a 3.8% add-to-cart uplift, with a rising line chart

faqs

Questions? We've got you

Once your content is delivered and approved, it syndicates across the retailer network without needing individual retailer sign-off for each page. Existing retailer integrations do not need to change. Timelines depend on the volume of SKUs and the setup method you use, so speak to the team for a timeline against your specific range.

Smart Insights shows you how shoppers engage with your content on every retailer page, not just whether it loaded. You see video play rates, dwell time, scroll depth and interaction rates at module level, alongside add-to-cart attribution. That tells you which content is doing the selling and which is being ignored, so you can cut what does not work.

Yes. All Flixmedia content is fully responsive and optimised for mobile, where most beauty browsing happens. Mobile Hotspots place interactive touchpoints directly in the retailer's image gallery, above the fold, so shoppers get product detail without scrolling. Content is lazy loaded, so it does not slow the page down.

Yes. The Attach Widget surfaces complementary products within your range on the same page, so a shopper looking at a single cleanser can see the serum and moisturiser that complete the regimen. This moves shoppers from one product to the full routine and lifts average order value.

You deliver your content once to Flixmedia, and it is syndicated across the retailer network automatically. Retailers embed a lightweight script that loads your content into their product pages, so no manual upload is needed per retailer and no change is required to their site. When you refresh your content, every retailer page updates overnight.

Yes. INpages embeds your own imagery and video inside the retailer's product page, so shoppers can see swatches, textures and the finished look rather than a single packshot. Hotspots go further, letting shoppers tap the product image to reveal shade detail, application guidance or ingredient information without leaving the page.

Beauty returns are driven largely by mismatch between what the shopper expected and what arrived, most often shade, undertone or finish. A standard retailer product page rarely shows enough to set that expectation accurately. Adding rich imagery, swatch detail and video to the page gives shoppers a truer picture before they commit. Brands syndicating content with Flixmedia see returns fall by around 10% on average.

Flixmedia puts your beauty content directly onto retailer product pages across a network of over 1,800 retailers. Your video, imagery and product detail appear inside the retailer's own page, so shoppers see the shade, the texture and the result before they buy. Brands using Flixmedia see an average 27% conversion uplift and a 10% reduction in returns.

testimonials

What E-commerce leaders are saying

I have to say I am impressed about the Smart Syndication dashboard. It seems quite insightful and rich and would definitely add value to our content strategy.

Client

Asics Europe

We are able to extend the high touch shopper experience in-store to our website and app shoppers. We know that when our shoppers consume this content they buy more and come back over and over again. As discovery shifts toward AI-driven interfaces and shoppers increasingly begin their journey outside of brand-owned channels, the PDP has become a critical moment of truth.

SB

Sarah Boyd

Managing Director, Sephora UK

We are delighted to have integrated rich content in-line with our product descriptions. The engaging and informative experience has resonated well with our shoppers, resulting in increased sales and an enhanced browsing journey. Partnering with Flixmedia has proven to be instrumental in elevating our online retail strategy.

KG

Karan Gupta

Director, Vijay Sales

At Retravision, not only do we use Flixmedia INpages to enhance our existing content, but it also serves as a great in-fill for brand new products when initial upstream content may be lacking from other data sources.

WS

Wynn Setzinger

Chief Information Officer, Retravision

Flixmedia has a key role in bringing our branded products to life online through its rich content syndication platform.By providing additional information about the brands, and expert accreditations, the platform helps our customers make the right choice when they're purchasing products with us.

CB

Charlie Banfield

Online Trading Manger, John Lewis & Partners

Stand out on the digital shelf

Get in touch with our team today to find out how to syndicate your content across the Flixmedia network