Flixmedia helps John Lewis boost online revenue by 5%

The challenge: a better product experience, without the overhead

John Lewis needed an automated solution to give shoppers a richer experience on its product pages. The team wanted customers to gain a deeper understanding of the products they were viewing before buying, to build brand affinity and reduce returns, all without the cost and effort of manually building and maintaining content page by page.

The solution: INpages, live and inline

John Lewis activated the Flixmedia INpages service, unlocking an automated flow of live, rich, branded content. INpages deliver a consistent brand voice and detailed product features inline, presented within the existing John Lewis product pages for a transformed and highly engaging shopping experience.

The result: measurable, incremental revenue

INpages drove a clear increase in shopper engagement and improved conversion, thanks to the rich branded content now on John Lewis product pages. Multiple 50:50 A/B tests run internally by John Lewis proved the solution delivered considerable incremental revenue.

Online revenue rose by 5%. Average order value and conversion both rose by 3%. One global toy brand saw its conversion rate climb by 55% and average order value jump by 13%.

Key stats

A 5% average increase in revenue. A 3% average uplift in sales conversion. A 3% average uplift in average order value.

About John Lewis

John Lewis and Partners is the UK's largest employee owned business and the parent company of two cherished retail brands, John Lewis and Waitrose, held in trust by 80,000 Partners. John Lewis continues to partner with Flixmedia to expand the delivery of brand content to online shoppers across more brands and product categories.

About Flixmedia

Flixmedia is the world's leading content syndication platform for over 150 global brands, delivering content to a network of 1,600 plus retailers in over 90 countries. When brand content appears on a retailer page, the shopper is far more informed and engaged, and often buys more. Our job is to turn browsers into buyers.

McKinsey research shows that improving the customer experience increases sales revenue by 2 to 7% and profitability by 1 to 2%. As products grow more advanced and specifications demand more detail, engaging ecommerce experiences matter more than ever.